A little about Joharah:


   Joharah was raised in a military family, and hence has traveled the world. This nomadic transition allowed her to meet and learn about many peoples and cultures.

   After graduating from college with a degree in Finance, Joharah opted for a career in sales, selling lines from corporate art to gifts and fashion.

  Her passion for fashion coupled with her international ties, and her affinity for the arabic culture led her to start what has always been her calling, Joharah International.

Joharah & the Arabic culture:


   Over the years, Joharah has studied diligently to be proficient in the arabic language. She insists on equally learning dialects from all mideast regions (masri, lebnani and khaleeji).

   She is fascinated with the angles, arches, mosaics and designs of arabic architecture and decor.

The many travels of Joharah:


   From Mansoora Egypt, to Riyadh Saudi Arabia, to Muscat Oman, to Bahrain, to the deserts of the United Arab Emirates, Joharah has traveled the Middle-East extensively.

   From sitting covered in a tent in a remote bedouin village at the outskirts of the Gulf of Arabia, to the annual event of a gulf prince, every facet of her travels is reflected in her designs.

   Joharah is passionate about handpicking her own fabrics, and will insist on quality which she considers the essence of her company.

   The wild camels of the Gulf are not shy about meeting Joharah.

Future Horizons:


   Joharah is already established in costuming, housewares, and gifts. Her latest endeavor is a boutique club wear line for those "one of kind" nights out. "I am thrilled to add three additional countries in the Middle East that I am importing from."

   Joharah's designs have been seen on MTV, Telemundo TV, the Style Channel, Rosie O'Donnell, the Home & Garden Channel, the Latin Grammy Awards, "So You Think You Can Dance," as well as in Self, Habibi and Ocean Drive magazines.

I already miss Cairo:


Joharah adores el Mazzeeka, el-ghena, wel-raks.

Joharah's Latest Hobbies...


When she's not designing, her two new hobbies are studying kickboxing and self defense, and taking flight lessons.